Employer Branding

Benchmark employer ratings and reviews using the most current data from Glassdoor® and Indeed® for positioning and differentiation including DEI categories. Review textual analysis identifies the critical areas to enhance or improve.

Computer with Public Insight application - Employer Reviews

Insights to Optimize Employer Branding and Improve Recruiting Effectiveness

A strong employer brand helps recruiting, hiring and retention. Employer brands are becoming as important as corporate brands. Monitoring and measuring employer branding and DEI is now a must-have analysis capability.

TalentView Employer Reputation Insights

TalentView provides an easy and fast way to monitor employer branding as well as local and industry competitors targeting the same top talent. TalentView provides the most current market view of your employer brand so you can uncover areas for improvement, share information with employees and candidates, and much more. TalentView captures millions of employee satisfaction reviews and ratings across many categories such as DEI, compensation and work-life balance and transforms this data into decision-making insights.

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Consider these statistics from Glassdoor® Research:

86% of job seekers research company reviews and ratings to decide on where to apply for a job.
75% of active job seekers are likely to apply to a job if the employer actively manages its employer brand.
92% of people would consider changing jobs if offered a role with a company with an excellent corporate reputation.
A strong employer brand can reduce the cost per hire by as much as 50%.
Companies actively investing in employer brand can reduce turnover by as much as 28%.
50% of candidates say they wouldn’t work for a company with a bad reputation, even for a pay increase.
Almost 30% of job seekers have left a job within the first 90 days of starting (indicating misalignment between the candidate and the employer brand).

Corporate HR and Employer Branding Professionals:

Identify areas for improvement and recognition
Track trends over time
Share strengths and weaknesses with candidates to ensure alignment
Retain talent by sharing employee satisfaction results pre and post improvement initiatives
Monitor and compare against competitors’ employer brands
Utilize analysis for HR performance reports
Measure ROI of employer branding and DEI programs over time

Agencies and HR Technology Solution Providers:

Increase revenue by offering employer branding analysis capabilities
Utilize analysis to develop your clients’ employer branding strategy and market positioning
Uncover opportunities and develop recommendations and programs for clients to improve employer branding and employee engagement
Establish a benchmark before program execution begins
Monitor employer brands and their competitors and provide reports to clients
Measure the ROI of employer branding and DEI programs over time

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