How it Works
Public Insight combines the power of data curation and Microsoft® Power BI to transform data into actionable insights.
Data Acquisition
Public Insight extracts and integrates relevant data from numerous sources including web hosted data, application programming interfaces (API), and non-profit/government agency data portals. Public Insight continuously updates data from these sources and monitors the market for new, relevant data sources.
Data Curation and Optimization
Data curation involves cleaning and normalizing the data to make it optimally usable. Data optimization involves breaking down silos to integrate the data in a logical way as a combined unit. Finally, we extend optimization through the power of data analysis expression (DAX) functional language resulting in a dynamic integrated analytical dataset.
Data Analysis and Presentation
Public Insight leverages Microsoft® Power BI and other cutting-edge visualization tools to create dashboards and reports, navigation and selection tools, dynamic visuals, and saved report filters.
Analysis Delivery
Public Insight delivers market intelligence up to four ways. Reports template PDFs are downloaded. Widgets are mini applications that run from any browser or can be embedded in other applications or websites. Interactive is a dashboard-driven application hosted in the cloud. Analytics and source data are integrated within applications via our API.
