Here are key insights from our analysis of Marketing job postings in 2025. Our TalentView market intelligence solution generated these insights.
Summary of Key Marketing Job Trends Insights:
Compensation
We segment compensation market data into three groups – minimum, middle and maximum and display the average of each group over the time period. Then we calculate the difference between the maximum and minimum groups for the range metric so you can see how wide or narrow of a range is being advertised. A lower range % gives job seekers a more true picture of the comp offering for the advertised position.
In the graphs below we see that for marketing jobs during the time period Jan-Dec 2025, the average min comp is $82,530, mid comp is $97,964 and max comp is $113,398. The range between max and min comp is 31.5%, and 74.6% of advertised jobs included comp.
Comp in 2025 has been on the increase every month except for a dip in March. The average comp increased by $9,400, $14,200 and $19,000 across mid, mid and max comp respectively from January to December. December saw the highest average comp. As a comparison, the average mid posted comp for all of 2024 was $81,447.
In the table below we have sorted by the Top 25 Marketing titles by highest average mid comp.
Below, we have sorted employers by the Top 25 Companies (with at least 5 postings) offering the highest mid comp.
Bloomingdale’s tops the list at offering the highest average comp. Several of these companies are in the healthcare and technology sectors.
You can see the average highest mid comp By Industry Sector in the table below. The Technology, Information and Media sector offers the highest average comp.
Top Advertised Benefits for Marketing Professionals
In the table below we show the Top 2O Advertised Benefits in Marketing job postings. We call these job posting attributes. Health, dental and vision insurance, paid time off and 401K are the top five most advertised benefits.
We can see in the blue line graph which benefits are trending up or down. Life Insurance, Disability Insurance, Employee Assistance, and Bonus Opportunities have seen recent decreases.
Example Advertised Benefits – Ericsson
In the example below, we see that the company Ericsson consistently advertises its top 10 benefits in marketing job postings. This is a great way to stand out from your competitors.
Job Postings
From January through December, there were a total of 108,000 marketing job postings with an average reposting rate of 14.9%. Postings typically decreased each month since the high mark in January at 11,300 except for a few blips in April, June and October.
Compared to 2024, which saw 130,900 postings, 2025 marketing job postings decreased by 17% (which is a similar decrease across all jobs), and the reposting rate improved by 5.4%.
The Top 20 Marketing Titles by posting volume are in the table below. Mid to lower level marketing jobs top the list.
We see the Top 20 Employers of Marketing Jobs by posting volume in the table below. Amazon, Meta and Ericsson were the top three employers that had the most marketing job postings in 2025.
The Top 20 Metro Markets that have advertised the most marketing jobs are below. New York, Los Angeles and Chicago land in the top three spots, respectively.
Marketing Job Posting Counts by Industry Sectors are listed below. Technology, Information and Media, Professional Services and Manufacturing are in the top three positions, respectively.
Fill Days
The average number of days to fill a marketing job in 2025 was 38.7 days days. The shortest timeframe was in August with only 22.6 days. Average fill days was 37 in 2024.
Remote Work Status
The remote jobs rate for 2025 was 11.9% (a decrease of 3.5% vs. 2024), with the highest point at 15.9% in March. The average remote jobs rate for 2024 was 15.4%.
Job Ad Indicators
In order to help employers attract marketing professionals, they will highlight job ads by sponsoring them to make them more prominent, indicate the job is urgent, or will enable a quick apply feature. The rates for these job ad indicators are below.
Active Resumes
In the graph below we see the counts for new resumes posted from marketing professionals. The highest months in 2025 were August and September. A new or updated resume can be an indicator that a person is in the market for a new job.
In the chart below, we see the number of New Resumes for the Top Five Employers with the most marketing job postings.
Supply and Demand By Sector
To highlight supply/demand imbalances, we superimpose marketing job seekers based on resumés against net marketing job positions (hires based on unique postings) in black bar. The graph highlights supply surplus (more job seekers than net postings) shown in green or supply shortage (less job seekers than net postings) shown in red. The total bar reflects the summaries of openings and resumés over 2025.
The industry sector that had a significant supply shortage all year was Technology, Information and Media.
Marketing Job Skills
The Top 20 advertised skills, which we also call attributes, for marketing jobs are displayed in the graph and you can see the top 10 listed below.
The skills that have maintained their upward trend include: cross-functional collaboration, marketing analytics, marketing strategy, cross-functional communication, business, campaign performance reporting and collateral creation.
- #1 – Marketing
- #2 – Communication
- #3 – Project Management
- #4 – Leadership
- #5 – Cross-Functional Collaboration
- #6 – Organizational Skills
- #7 – Analysis Skills
- #8 – Marketing Analytics
- #9 – Sales
- #10 – Marketing Strategy Development
Let’s take a look at how the desired skills vary by some of the largest marketing job advertisers such as Amazon, Meta and Ericsson.
Amazon – Top 10 Advertised Job Skills
Meta – Top 10 Advertised Job Skills
Ericsson – Top 10 Advertised Job Skills
Technical Skills Trends
In today’s fast-paced digital world, the marketing landscape is constantly evolving. With technological advancements, changing consumer behaviors, and the rise of new platforms and apps, the marketing profession is undergoing significant transformations. These changes drive skills needed to succeed in this dynamic environment.
There is the ever evolving digital marketing skills and apps related to search engine marketing (SEM), social media management, content creation and management, email campaigns, google analytics, CRMs and campaign performance analytics.
Data analytics is at the forefront of modern marketing data-driven strategies. Marketers are expected to leverage data to gain insights into customer preferences and behaviors and optimize marketing strategies. Familiarity with tools like Google Analytics, Moz, and Tableau or other business intelligence tools is increasingly important for making informed decisions that drive campaign success.
Artificial Intelligence (AI) is revolutionizing how marketing campaigns are created and executed. Marketers are using AI to analyze customer data, create personalized content, and automate repetitive tasks. Understanding AI-driven tools for customer engagement, chatbots, recommendation and predictive analytics engines can enhance a marketer’s effectiveness.
Importance of Soft Skills
While technical skills are essential, soft skills remain crucial in marketing. These include the ability to communicate and present ideas effectively, collaborate within and across teams, and manage projects. These skills can set candidates apart. Emotional intelligence helps marketers connect with customers on a deeper level, fostering loyalty and brand affinity. Applying information garnered from customers, internal teams, competitors and the market can help fuel creativity and innovation.
The marketing industry is in a state of constant evolution, driven by digital transformation and technological advancements. In order to succeed in this competitive landscape, it’s essential for marketing professionals to continuously develop both technical and soft skills. Embracing data-driven strategies, leveraging AI, and being adaptable will equip marketers to navigate the future with confidence.
Conclusion
Marketing professionals have a bright future based on comp trend increases. Even though total job postings decreased in 2025 compared to 2024, the rate is consistent with all other jobs. The Technology, Information and Media industry sector offers the most opportunity for marketing jobs and the highest average mid-posted compensation. Remote marketing jobs are declining at a rate consistent with or even less than other remote jobs. Marketers will need to embrace change, learn AI productivity apps, increase their analytics capabilities and continue to enhance collaboration and communication skills.
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What is TalentView?
Public Insight develops TalentView, a talent market intelligence solution that generated these insights. The most current and detailed job market metrics are available by title, employer, location, industry and more. We provide flexible ways to utilize talent market intelligence, which include data licensing, interactive dashboards, and reports.
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