Enriched Job Market Data

Enriched, Normalized, and Auto Updated Transparent Job Market Data You Can Trust for Fast Analysis.

Enriched Job Market Data for Better Decision Making

Public Insight collects, enriches and normalizes current data from job postings, resumes, employer reviews and social profiles to generate key market data and metrics for analysis and comparisons across the market. We have multiple data delivery methods for clients to utilize our job market data.

Job Postings Data:

  • Posting Volume
  • Reposting Rate
  • Fill Days, Fill Rate
  • Compensation (Ads and Surveys)
  • % of Ads w/Comp
  • Open/Filled Postings
  • Open Days
  • Benefits (Ads and Employer Verified)
  • Encouraged to Apply (Military, Fair Chance)
  • Resumes
  • Supply/Demand
  • Skills
  • Certifications
  • Apply Site (name of ATS, etc.)
  • Sponsored Ad Rate
  • Quick Apply Rate
  • Shifts/Schedules
  • Education
  • Remote Status
  • Company URL

Job postings can be drilled down to see specific data and source by individual job title.

Workforce Profiles Data:

  • Gender
  • Age
  • Marital Status
  • Avg. # of Jobs
  • Time in Role
  • Turnover Rate
  • Recent Job Change
  • Title
  • Company
  • Job Level
  • # of Social Connections
  • Skills and Interests
  • Higher Ed Institution
  • Education Attainment
  • Contact Info

Contact info, such as name, phone, email, and LinkedIn URL is also available. Profiles can be drilled down to see specific data by individual job title.

Employer Reviews and Interviews Data:

We provide all of the key subject topic categories from Glassdoor and Indeed review questions for 5-star ratings data as well as open-ended text analysis from comments in reviews. Categories include:

  • Overall Rating
  • Overall Rating
  • Compensation
  • Culture
  • Management
  • Work-Life Balance
  • CEO Approval
  • Positive Outlook
  • Recommend to a Friend
  • Job Security
  • Company Benefits
  • Keyword / Text Analysis
  • Sentiment – Positive, Negative, Neutral
  • Net Promoter Score (NPS)
  • Interview Ratings – Experience, Difficulty, and Outcomes

Individual reviews can be drilled down to see specific comments by individual job title.

Metrics and Sample Data Set:

We generate more than 300 metrics – you can see a list of them here. If you don’t see a data point or metrics you need, just ask.

Download a sample data set. If you’d like to see a specific sample data set, just ask.

How Can Data be Filtered?

Data can be analyzed down to very detailed levels. We offer several filtering and segmentation capabilities, such as:

  • Company
  • Title and Occupation
  • Data Source
  • Locations (Country, State, Metro, Zip, HQ)
  • Company Size (Employees)
  • Company Type (Private, Public)
  • Time Period
  • Industry Sector
  • Apply Site (name of ATS, etc.)
  • Job Type (full/part-time)
  • Job Seniority
  • Company Department
  • Higher Ed Institution
  • Field of Study
  • Education Attainment
  • Follower Count

What are Challenges with Job Market Data?

  • No Deduping – some job postings are repeated across 10+ job boards
  • Stale and Undated Postings – no reliable posting date, or take down signal, and many jobs are posted for more than a year
  • Data is Not Normalized or Enriched – titles, companies and geos are inconsistently represented
  • No Lineage or History for Comparison – yesterday’s data is gone tomorrow
  • Manually uploaded data files don’t automatically refresh with new data
  • No audit trail on how the data was filtered, aged, mapped or transparency into original sources
  • Public AI agents have low data file upload size limits (e.g., 30-50 MB), which can limit analysis of large job market data sets. Additionally, AI agents cannot generate sophisticated calculations (e.g., supply/demand ratios) based on limited scraped Web data

How is Public Insight Data Better?

There are many sources for job market data, but with millions of job postings and titles, data can be very messy. We enrich, normalize and clean data to ensure the highest quality, here are our steps:

  • Curate job market data from the best sources and are continually evaluating new options and technical methods – then the hard work really starts.
  • Dedupe, clean, map (titles, occupations, companies and geo locations), and enrich from multiple sources to provide our customers with very detailed, current and comprehensive data to make better decisions.
  • Update this data every week/month and offer flexible ways for customers to receive this enriched data.
  • Provide transparency in our sourcing and mapping and you can access the link to the original job posting, review or workforce profile.
  • Offer flexible data delivery options and enable customers to buy customized data sets based on what they need now and can adjust in the future.

Which Country Data is Available?

Job Postings and Workforce Profiles Data – United States, Canada, and Great Britain

Resume Data – Global resume data. If you want to know about a specific country, just ask. Data is only written in English.

Reviews Data – Global reviews and interviews data, which represents more than 200 countries and 3 million companies. If you want to know about a specific country, just ask. Data is only written in English.

How Often is Data Updated?

We update job postings data weekly – it will be ready on Wednesdays for the prior week (Saturday-Friday). Other data is updated monthly, and will be ready by the 10th of each month.

How Far Back in Time is Data?

Job Postings Data – We provide job postings data starting from January 1, 2021. In our TalentView Market self-service analytics application, we provide a rolling 25 month’s worth of data, and we remove open jobs that are considered evergreen or open more than a year.

Workforce Profiles Data – We provide workforce profiles data for current positions and previous positions with at least two years of work history.

Resume Profiles Data – We provide resume data starting from January 1, 2021. In our TalentView Market self-service analytics application, we provide a rolling 25 month’s worth of data. We segment by active resumes, which have been recently updated and deduped from the larger resume data set.

Employer Reviews/Ratings Data – We provide reviews/ratings data starting from January 1, 2021. In the TalentView Reviews self-service analytics application we provide data starting from January 1, 2023. Having historical data enables clients to understand the impact that new programs, strategies, management changes, and other factors have on employees’ ratings and sentiment over time.

What are the Sources for Data?

We are continuously evaluating new sources of data and methods for enriching, normalizing and optimizing data. We are happy to give you source information, just ask.

  • Job postings data comes directly from employer websites and a leading job board, which serves as a good proxy for the job market
  • Reviews data comes from Glassdoor® and Indeed®
  • Workforce profiles data comes from LinkedIn® and other social sites
  • Labor market data comes from the BLS
  • Higher ed data comes from government publications

What are the Counts of Data?

The volume of job postings, resume updates, employer reviews and social profiles changes with the market from month to month, and we are happy to give you count information, just ask.

What are Public Insight’s Data Delivery Methods?

We have multiple methods to utilize our job market data in your proprietary AI agent or application, your business intelligence tool, our AI agent Reese or our other TalentView self-service analytics solutions, and in the near future your public AI agent. We can provide the specific data you need and weekly/monthly recurring automatic updates via:

  • Automatic push to your cloud storage (AWS S3, Azure) or SFTP
  • API
  • Data on Demand – Export data files from our TalentView platform
  • TalentView AI agent – Enables analysis of large data sets (up to 500 MB each) in a conversational chat with graphs/charts.
  • TalentView Market – Self-Service Analytics
  • TalentView Reviews – Self-Service Analytics
  • Utilize our data in your public AI agent (e.g., ChatGPT, Claude, Perplexity) sent directly to your AI agent via its API. Enables analysis of large data sets – file size limits set by each agent. (Coming Soon)

Our flexible, scalable pricing and data delivery options enable small-to-enterprise organizations to pay only for the data needed now with the option to scale up or down as needed. One-time use of data is also available.

What are the Key Uses Cases for Job Market Data?

Our clients utilize our data for recruitment strategies and marketing, business development, competitive intelligence, employer brand, content creation, account management, career guidance and higher ed outcomes. The top use cases are:

  • Ensure compensation and company benefits are competitive
  • Adjust advertising budgets based on time to fill and supply/demand
  • Guide job descriptions based on skills analysis
  • Identify companies that are struggling to hire roles in specific markets
  • Competitive analysis and benchmarking
  • Trend analysis
  • Create monthly KPI reports to share with clients or management
  • Develop unique content for marketing and thought leadership
  • Share positive reviews data in recruitment marketing and interviews
  • Develop and differentiate your Employer Value Proposition (EVP)
  • Identify employee turnover risks
  • Find unhappy titles at competitors for recruiting efforts
  • Optimize AI agent search results (AEO), which love reviews data – make sure you address weak areas and understand how you compare to competitors
  • Enable employment outcomes reporting for Higher Ed (e.g., Pell Grants, Gainful Employment and ROI graduate success stats for marketing content)
  • Utilize targeted marketing data for Higher Ed (e.g., employers that offer tuition, graduates for specific programs)
  • Identify ideal career paths for graduates
  • Help college graduates and job seekers find and compare their ideal employers based on review and interview data

Check out our use cases. If you want to discuss other possibilities, just ask.

Is There Sample Data Available?

Yes, we can provide a sample data set based on your specific needs, just ask, or download a sample data set.

Ready to Get Started?

Schedule a call to get started, or get a free custom sample data set, or start a free trial.