Use Cases – Higher Ed

Higher Ed Institutions can utilize individual student/graduate career data linked with student records in several ways to inform institution interventions, and improve career outcomes. Additionally, our job market data can be used to prepare graduates for interviews, market programs to graduates, identify alumni and engage with employers.

Solution Providers can utilize job market data to grow and retain their business – identify prospective clients, prepare sales pitches, expand solution offerings and create high-value content.

For Institutions

Link Workforce Data with Each Individual Student for Institutional Impact

  • Strengthen programs based on real workforce outcomes evidence and current jobs, skills and certification requirements
  • Create content on program ROI, success paths, career trends, desired skills and certifications in the workforce, average salaries and other job market trends to use in student and graduate marketing and enrollment efforts
  • Access competitive data to see how your graduates’ earnings and work history compare to your competing institutions
  • Be prepared if government FTV/GE reporting requires individual graduate employment and earnings data to ensure your institution maintains Title IV aid such as Pell Grants, loans, financial aid, etc.
  • Access comparison earnings data for high school graduates vs. undergrads or undergrad programs vs. graduate programs

Market to Graduate Students to Boost Enrollment

  • Uncover graduates by institution, field of study, location, job title, employer, and # of years in the workforce in order to develop and market graduate programs and certifications that apply to them
  • Use our graduate contact info (name, email, phone, address, LinkedIn URL) to conduct targeted marketing efforts

Market to Employers that Offer Tuition Reimbursement to Boost Enrollment and Improve Partnerships

  • Identify employers that provide tuition reimbursement and work with them to boost graduate programs or certifications for their employees
  • Customize program development and strengthen employer relations by aligning programs with current jobs, skills and certification demands in specific markets
  • Uncover employers that hire alumni in volume to understand why and how to optimize

Provide Current Market Data for Career Navigation, Job Location Selection and Employer Reviews

  • Compare salary data for job titles by location, seniority, employer and industry
  • Pinpoint the best locations for jobs based on supply/demand and migration paths
  • Identify the latest advertised job skills, certifications and requirements
  • Analyze career outcomes based on education and job title
  • Understand which job titles and employers have the shortest or longest fill days
  • Identify emerging job titles and the companies advertising them
  • Create benchmark reports for comparisons of employers, job titles, industries and locations
  • View employer reviews data to identify strengths/weaknesses across several areas
  • View ratings of employers’ specific benefits
  • View candidate reviews of interview experience, difficulty level and outcomes
  • Identify key trends and opportunities across the job market landscape and use this to create useful content for students

Engage with Alumni

  • Identify alumni, even several years after graduation, by location, program, employer, and job title to engage with (via emails, social media or calls) for hiring opportunities at their employer, mentoring, networking events or to market additional educational programs.

For Solution Providers

Business Development

  • Identify Institutions to Target – Those struggling with poor student career outcomes or “low-earning” programs, or those who need targeted marketing to boost graduate enrollment
  • Prepare New Biz Pitches – Gather competitive intel and trends data for pitch strategies and presentations
  • Increase Revenue – Utilize student employment outcomes and job market data to uncover/pitch new service projects to clients
  • Create Content – Create unique content for marketing, social media, webinars, lead generation and thought leadership

Enhance Offering

  • Enhance Solution Offering – Integrate student employment outcomes and job market data into your platform or AI agent to provide more value to customers, or gain a competitive advantage
  • Inform Strategies – Inform or validate your clients’ graduate program marketing
  • Account Management – Create monthly KPI and competitor institution reports for improved client retention and value-added service

Let Us Demonstrate How We Can Help You.

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