Use Cases – Higher Ed

Higher Ed Institutions can utilize job market data to prepare FVT/GE reporting, fuel targeted marketing to graduates and employers with tuition reimbursement and help students and graduates navigate career options and compare employer reviews.

Solution Providers can utilize job market data to grow and retain their business – identify prospective clients, prepare sales pitches, expand solution offerings and create high-value content.

For Institutions

Financial Value Transparency and Gainful Employment (FVT/GE) Reporting

  • Access graduate employment and earnings data for government required FTV/GE reporting to ensure your institution maintains Title IV aid such as Pell Grants, loans, financial aid, etc.
  • Access comparison earnings data for high school graduates vs. undergrads or undergrad programs vs. graduate programs
  • Access competitive data to see how your graduates’ earnings compare to your competing institutions
  • Advertise ROI of your programs based on your FVT/GE reporting and how you compare to competing higher ed institutions

Graduate Student Marketing

  • Uncover graduates by college, field of study, location, job title, employer, and # of years in the workforce in order to develop and market graduate programs and certifications that apply to them
  • Use our graduate contact info to conduct targeted marketing efforts
  • Create content on program ROI, career trends and success paths, desired skills and certifications, average salaries and other job market trends to use in graduate marketing efforts

Market to Employers that Offer Tuition Reimbursement

  • Identify employers in a region that provide tuition reimbursement and work with them to offer graduate programs or certifications for their employees
  • Use our HR contact info to market to employers

Career Planning and Employer Reviews

  • Compare salary data for job titles by location, seniority, employer and industry
  • Pinpoint the best locations for jobs based on supply/demand and migration paths
  • Identify the latest advertised job skills, certifications and requirements
  • Analyze career outcomes based on education and job title
  • Understand which job titles and employers have the shortest or longest fill days
  • Identify emerging job titles and the companies advertising them
  • Create benchmark reports for comparisons of employers, job titles, industries and locations
  • View employer reviews data to identify strengths/weaknesses across several areas
  • View ratings of employers’ specific benefits
  • View candidate reviews of interview experience, difficulty level and outcomes
  • Identify key trends and opportunities across the job market landscape and use this to create useful content for students

For Solution Providers

Business Development

  • Identify Institutions to Target – Those struggling with poor employment outcomes or “low-earning” programs, or those in a specific region, or with a desired student body or graduation size, etc.
  • Prepare New Biz Pitches – Gather competitive intel and trends data for pitch strategies and presentations
  • Increase Revenue – Utilize student employment outcomes and job market data to uncover/pitch new service projects to clients
  • Create Content – Create unique content for marketing, social media, webinars, lead generation and thought leadership

Enhance Offering

  • Enhance Solution Offering – Integrate student employment outcomes and job market data into your platform or AI agent to provide more value to customers, or gain a competitive advantage
  • Inform Strategies – Inform or validate your clients’ graduate program marketing
  • Account Management – Create monthly KPI and competitor institution reports for improved client retention and value-added service

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