Use Cases – Recruitment Marketing/TA

Practitioners can inform TA, recruitment and recruitment marketing strategies with current, enriched, detailed job market data and competitor analysis.

Solution Providers can utilize job market data to grow and retain their business – identify prospective clients, prepare sales pitches, expand solution offerings and create high-value content.

For Practitioners

Optimize Recruitment Marketing

  • Develop ad budgets based on time to fill and supply/demand insights
  • Identify ad markets based on job title supply/demand and migration paths
  • Evaluate the impact, ROI and competitor landscape of Sponsored Ads and Quick Apply
  • Understand the competitive landscape for salary, benefits, skills, hires, fill days, etc.
  • Improve job descriptions by analyzing skills and job requirements
  • Utilize employer ratings, reviews, and NPS in ads and on career websites (good for AI agent search results optimization)

Educate Hiring Managers

  • Compare salary and benefits for roles in your location, industry and against competitors to guide competitive offers
  • Evaluate supply/demand in specific markets
  • Review time to fill to set expectations
  • Understand the latest skills being advertised
  • Track remote job trends
  • Identify employees with recent resume updates
  • Identify employees with negative reviews
  • Share positive employer reviews/ratings in interviews and convey how your culture aligns with candidates’ interests
  • Get the data/graphs you need to tell your story

Uncover New Talent Sources

  • Look at previous title, location, and employer migration paths for the job titles you want to hire
  • Find markets where supply exceeds demand
  • Compare skills and experience of roles hired by competitors
  • Look for titles that provide negative reviews of their current employer
  • Keep track of prior candidates’ work, education, certification history – they may be a good fit now
  • Use our contact info to target prospective candidates

Share Reports with Management

  • Benchmark benefits and compensation by titles across competitors, industries and locations
  • Identify titles at your company that have recently updated their resumes (this is an indicator that a person is getting ready to look for a job)
  • Identify key trends across the job market landscape
  • Track your employer brand as well as competitors and uncover areas for improvement

For Solution Providers

Business Development

  • Identify Employers to Target – Those struggling to fill roles, hiring niche experience, using a specific ATS you have integrations with, or a specific company size, industry, etc.
  • Prepare New Biz Pitches – Gather competitive intel and trends data for pitch strategies and presentations
  • Increase Revenue – Utilize job market data to uncover/pitch new service projects to clients
  • Create Content – Create unique content for marketing, social media, webinars, lead generation and thought leadership

Enhance Offering

  • Enhance Solution Offering – Integrate job market data into your platform or AI agent to provide more value to customers, or gain a competitive advantage
  • Inform Strategies – Inform or validate your clients’ recruitment/marketing or employer EVP/brand strategies
  • Account Management – Create monthly KPI and client competitor reports for improved retention and value-added service

Let Us Demonstrate How We Can Help You.

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